I really like going out and making videos, but when it comes to editing them that is always the most difficult part, cutting out unnecessary parts of the project. I have a tendency to make the videos too long, forgetting that they need to be as concise as possible to ensure that people remain engaged and entertained. Because when I think about it, I have an extremely short attention span for online videos, if they do not entertain me quickly chances are they get turned off or I find another more entertaining one to watch. Its very easy to think that this would not happen with your own video, but unfortunately of course it does.
What I need to learn is that my content is more likely to be watched in its entirety if it’s a bite-sized and palpable video. I was looking at some statistics, the average attention span in 2012 was just 8 seconds. So in order for a video to gain views, it must be regularly punctuated with something that will grab the viewers attention and regain their interest.
The video begins with the fact that the introduction is key, and this is because attention spans are shorter than ever. Therefore, the start of a video is vital in catching the audiences attention, so that they continue to watch it through to the end. The nature of the internet is that people only engage with content that they want to, so they have a reason for watching your video, and its important not to give them one to stop. Because they will find want they need to else where very easily.
It seems the general rule with online video production is simply keep it short, and keep it interesting. If you’re like me in that you’re not brilliant at cutting your content enough for it to be a valued addition to the YouTube shelf, then you might want to look at this video I came across. Don’t worry, it’s not long. These video blogs are produced by a Norfolk web marketing corporation, Lambda Films, and if you’re looking for tips for promoting your video content then it’s a great blog to follow.
Keeping videos shorter means that you have to keep things more concise, therefore don’t be scared of cutting content out. Its scary, but necessary. After all this is the digital age, so it is very easy to make another video with additional content in. Additionally at the end of your video, do not forget to put a call to action. For instance, subscribing on YouTube would be strongly recommended, but it could just be links to your blog, or a method of communication.
I found this video blog very useful in helping decide how long a online video should be, so the key points to remember are an introduction to ensure the target audience will stay interested and continue watching, the duration of the video, and also not to be afraid of cutting anything out!
Check out how long an online video should be, by taking a look at the video blog. It was created by Lambda Films, a video production Norwich company who provide advice for a variety of different marketing and production issues.
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The Length Of An Online Video
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