Why We Need Both Marketing And Advertising For Businesses?

With the huge business competition, no business can survive without marketing and advertising. It is necessary to make the awareness of the business among people. Most of the business firms already know the importance of marketing and advertising. Business can be promoted through various ways. Print media, TV and radio advertising, outdoor advertising and internet advertising are a few options you have. You can promote your business through these media channels with little efforts.

Some believe that both marketing and advertising explain the same function. It is wrong because they describe two different concepts. Marketing outlines a wide range of functions. Marketing describes many activities include identifying the target market and their needs, providing information for new product developments, and promoting the business and its products. Advertising is just a function of marketing. It helps to promote the business through various media channels.

A business needs both these two concepts. No business can survive only through marketing or through advertising. It is necessary to execute both functions to gain the success. Here are the roles of marketing and advertising.

Recognizing potential customers is done through marketing. Potential customers are the people tend to buy from you. You cannot sell any products to people without identifying the people who need your products. We cannot prepare our promotional campaigns without knowing who our potential customers are. Hence, identifying people to sell your products is a process of marketing and making the business awareness among potential customers is a process of advertising.

Identifying customers’ needs is another important marketing function. It also helps for new product developments and modifications.

Marketing enables businesses to produce products that customers are looking for.

Brand development and improving the business reputation is another function that marketing does. During this process, advertising helps to promote the business brand. People will become aware about your business and its products when they frequently see your business brand.

As mentioned earlier, advertising is the process that brings product or service information to the society while marketing handles all backend operations. Advertising also influence people to buy products. Adverting can be done through various media. It includes non-electronic media like newspapers, magazines, banners and posters as well as electronic media like TV, radio, and the internet.

Advertising also differentiate your products or services from your competitors’ products or services. It is the only way to show consumers that what type of unique characteristics your products have.

Now, you may have a good understanding why both marketing and advertising are important for a business. Both these functions need to be performed well if a business needs more sales and profits. Marketing brings profits by giving what people need. Advertising bring profits by making brand and product awareness.

Get the benefits of advertising and marketing both by hiring a Full service marketing agency.

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Why We Need Both Marketing And Advertising For Businesses?



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